Awards

RuconestAccountTakeovers

SNOW and Pharming Featured in the PM360 Innovations Issue

The RUCONEST® (C1 esterase inhibitor [recombinant]) Account Takeovers have been selected as this year’s Innovative Strategy in the PM360 Innovations Issue. In 2021, Pharming partnered with Snow Companies to transform RUCONEST’s social media channels. We launched four patient “account takeovers” of Pharming’s Facebook and Instagram accounts. During the campaign, four hereditary angioedema (HAE) patients each published separate weekday posts […]
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Klara’s Talent Wins Silver at the DTC National Advertising Awards

Alexion and Snow Companies have won Silver at this year’s DTC National Advertising Awards for Klara’s Talent, a children’s book illustrated by SNOW’s Sofia Melgunova. Earlier this year, Klara’s Talent was also featured in the PM360 Greatest Creators Showcase. The book was inspired by a real mom with generalized myasthenia gravis (gMG). Alexion understood that like all parents, […]
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Brenda Snow

Brenda Snow is 2021 MM+M Hall of Femme Honoree

The biopharma marketing trade magazine MM+M has today announced the 2021 class of Hall of Femme honorees. Brenda Snow, whose agency Snow Companies is celebrating its 20th year of existence this year, is listed among this distinguished group of women. Read MM+M’s short interview with Brenda here: https://www.mmm-online.com/home/channel/features/hall-of-femme/brenda-snow-snow-companies/ If you have worked in the pharma […]
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Congratulations to the Trailblazer Marketing Team of the Year 2020

The health marketing industry trade magazine, PM360, announced the winners of their 12th annual Trailblazer Awards during a virtual event on Thursday, October 1, 2020. The winner in the category Marketing Team of the Year is the LIBTAYO® (cemiplimab-rwlc) Patient Marketing Team. The team is the result of an alliance between Regeneron and Sanofi Genzyme as well as their agency […]
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